Top 14 Google Analytics Plugins for WordPress (2024 Update)

Google Analytics is a website analytics service developed and maintained by Google to provide users with relevant statistics on how Internet surfers find and use their websites.

The software offers features such as Return on investment (ROI) tracking, sifting and sorting website visitors with several dimensions, etc.

Google Analytics gathers data from your applications and websites to provide reports that offer insights into your company.

These data include:

  • The number of people who visit your website
  • Details regarding the interests and demography of the guests
  • Identify the most popular blog entries and landing sites.
  • Find the source (social, organic, etc.) that brings in the most traffic.
  • How users navigate your website and the links they click.

Although Google Analytics is a great resource for thoroughly examining your website, it isn’t very user-friendly.

Sorting through a vast amount of data to distinguish crucial information from insignificant details can feel overwhelming. This is where Google Analytics plugins come in handy.

By employing a solid plugin, you can maximize your Google Analytics performance and implementation, gain a deeper understanding, and make more informed, data-driven decisions.

In this article, we’ve highlighted some of the best Google Analytics Plugins that can enhance your data insights and offer valuable features to further improve your website analytics and advance your experience.

Statistics about Google Analytics:

  • According to various sources, including Statista and Wikipedia, Google Analytics remains the top choice for website analytics, with a global market share of 29.62% and over 8.6 million websites utilizing its services.
  • The United States, the United Kingdom, Russia, Japan, India, Canada, and Australia are among the top users of Google Analytics, highlighting its widespread adoption across different regions.

1. MonsterInsights

MonsterInsights is a comprehensive google analytics plugin that offers a simple setup and intuitive user interface, making it easy for users to monitor website performance and make informed, data-driven decisions that help improve their businesses.

MonsterInsights effectively integrates google analytics into your WordPress website dashboard to provide real-time statistics.

In addition, MonsterInsights offers page-level analytics to help users identify posts, pages, and areas on your website that are the most popular. Analyzing and improving your content for increased interaction is simple.

MonsterInsights makes tracking outbound and affiliate links a breeze. It also discovers new money streams, tracks affiliate link clicks correctly, and utilizes your partnerships.

MonsterInsights caters to all your websites, including eCommerce stores, blogs, agencies, and corporate websites. This plugin is your ideal tool for discovering opportunities, boosting blog traffic, and coming up with the most informed insights.

MonsterInsights Google Analytics for WordPress
MonsterInsights Google Analytics for WordPress

2. ExactMetrics

ExactMetrics is a robust yet simple Google Analytics plugin with over one million users. It has been recognized as the preferred tool for website owners intending to make informed, data-driven decisions and obtain valuable information to help grow their companies faster.

ExactMetrics also provides 1-click Google Analytics enhanced eCommerce tracking for renowned plugins such as WooCommerce and Easy Digital Downloads for eCommerce companies.

This enables users to obtain important insights into their sales, customer behavior, and overall performance of their websites.

Enhanced link attribution, outbound link tracking, affiliate link tracking, file download tracking, scroll tracking, form tracking, and many others are some of the features included in this plugin.

These features give you insightful information regarding user interactions, engagement, and conversions, which can be utilized to improve the performance of your website and marketing campaigns.

In addition, this tool provides additional tracking features such as tracking for Google AMP, UserID, logged-in users, authors, post types, categories, tags, focus keywords, phone and email link tracking, media tracking, hash URL tracking, and custom events tracking.


3. Analytify

Analytify is a popular WordPress plugin that streamlines Google Analytics data management for website owners.

With Analytify, you can easily understand your website data through the clear and comprehensive statistics displayed within the WordPress dashboard.

Analytify also offers features such as page-level analytics, social media, and real-time stats, frontend reporting shortcodes, enhanced e-commerce tracking, and automated email reports.

In addition, Analytify simplifies the management of UTM campaigns, providing customized reports for WooCommerce shop owners.

With its user-friendly interface and robust features, Analytify helps website owners make data-driven decisions without the complexity of Google Analytics.

Analytify - Plugin
Analytify – Plugin

4. Conversios

Conversios is a robust marketing plugin designed especially for WooCommerce, a popular e-commerce platform. With over 50,000 customers’ trust in over 150 countries, Conversios is recognized as a reliable resource for successful e-commerce.

Conversios’s ability to offer accurate tagging and efficient tracking is one of its primary features. This means that businesses can easily monitor and evaluate data from their website without hindrance through intricate analytics solutions.

This plugin also provides businesses with valuable insights into customer behavior, product performance, and trends in revenue using e-commerce reporting and advanced analytics.

Conversios AI-enhanced insights are what makes it unique. While employing artificial intelligence, Conversios provides companies with innovative marketing solutions based on data-driven intelligence.

This helps businesses stay ahead of the curve of their competitors and make data-driven decisions.

Conversios - E-Commerce Analytics and Marketing Platform
Conversios – E-Commerce Analytics and Marketing Platform

5. WP Statistics

WP Statistics is a robust statistics tool designed specifically for WordPress websites. With this tool, you can learn a lot about user statistics and website traffic.

This plugin helps you get comprehensive data on your visitors, which includes their search engine, browser, and the most popular content on your website, divided into categories, authors, and tags.

WP Statistics
comes with an intuitive dashboard that enables you to make well-informed decisions to optimize your website and acquire a greater understanding of your audience.

In addition, you can boost its capability by installing strong add-ons like real-time stats, advanced widgets, data plus, and more. Over 600,000 websites trust WP Statistics to improve their online visibility.

WP Statistics - WordPress Plugin
WP Statistics – WordPress Plugin

6. GA Google Analytics

GA Google Analytics is a powerful yet efficient tool that enables you to effortlessly link Google Analytics with your WordPress website.

This plugin offers an easy way to track and analyze the performance of your website. With the GA Google Analytics plugin, you can get valuable insights into the performance of your website to enhance your analytics strategy.

This plugin provides the following functionalities:

  • Includes the option to disable tracking of admin-level users
  • Includes the option to enable page tracking in the Admin Area
  • Works with or without Gutenberg Block Editor
  • Provides an easy way to customize the tracking code
  • Optimum performance
  • Regularly updated and “future-proof
  • Stays current with the latest tracking code
  • features a tracking code in the header or footer
  • features a tracking code on all WordPress web pages

This plugin also does not collect user data. Nevertheless, Google uses the tracking code that this plugin adds to gather a variety of user data.

For the visitor opt-out box, this plugin uses basic cookies to remember the user’s desire to opt in or out of Google Analytics. While this plugin doesn’t link to any external websites or services, it allows Google to gather various data.

GA Google Analytics - Plugin
GA Google Analytics – Plugin

7. 10 Web Analytics

10 Web Analytics is an effective tool that packs an extensive set of features to assist you in monitoring and understanding the functionality of your website. It offers an easy setup, and tracking allows you to navigate even without coding knowledge.

When logging in, you get a quick summary of your WordPress statistics thanks to the plugin’s extensive dashboard with movable widgets.

Comprehensive information and data on search engine rankings, performance, and conversions, as well as additional topics, are also accessible.

You can monitor who visits your website and user behavior by employing the real-time user tracker. Besides that, you can use and study analytics reports on any device thanks to 10 Web Analytics full flexibility.

Just keep in mind to update the plugin and maintain the best standards for WordPress site security.

10Web Analytics for WordPress
10Web Analytics for WordPress

8. Enhanced Ecommerce Google Analytics Plugin

Enhanced Ecommerce Google Analytics Plugin is a useful tool that supports the integration of tracking tools such as Facebook Pixel and Google Analytics with your WooCommerce online store. This plugin makes monitoring of your transaction data on Facebook and Google Analytics a breeze.

Some of its primary features include enabling Google Analytics tracking for e-commerce, tracking purchase events, allowing Facebook ad conversion tracking, monitoring page view events on each page, and monitoring buy events on the thank-you page.

You can also upload the conversion value to Facebook Analytics and Google Analytics. Installing this plugin is fast and simple. The plugin file is available for download, unzipping, and activation from the WordPress panel. Once activated, you can enter your universal analytics ID and enable Google E-commerce Tracking.

For WooCommerce users looking to monitor their sales and learn more about the functioning of their online business, you can leverage this tool.

the plugin provide a limited support for the free version. One has to upgrade to PRO version in order to get priority email support. Upgrade Now ->

Enhanced Ecommerce Google Analytics Plugin
Enhanced Ecommerce Google Analytics Plugin

9. Google Analytics WD

With Google Analytics WD, you can collect valuable data about your website visitors and their interactions by linking your WordPress site to Google Analytics.

Its comprehensive tracking helps you keep an eye on data such as page visits, bounce rates, session lengths, and organic searches, which will help you gain insights into your audience and make informed choices.

You can also monitor actions that are crucial to the success of your website by employing the plugin’s ability to generate custom reports and establish targets based on your unique requirements.

The intuitive user interface allows you to quickly access and keep an eye on your WordPress admin area, making tracking and analyzing your website’s performance easy.

Overall, the Google Analytics WD plugin is an effective solution that allows you to fully utilize Google Analytics to understand the operation of your website and make data-driven decisions.

Google Analytics WD
Google Analytics WD

10. WP Google Analytics Events

WP Google Analytics Events is a tool that enables you to track custom events in google analytics without employing coding knowledge.

This plugin makes it simple to set up events anytime a user interacts with or views any of the content on your website. It can track various events, such as button clicks, scroll interactions, email link clicks, and video views.

To track events in Google Analytics, it’s crucial to understand the importance of event tracking. Events enable you to measure particular website interactions and provide useful insight regarding user behavior.

In addition, this plugin monitors form submissions, establishes event-driven goals, compares call-to-action button performance, and monitors in-page navigation, enabling you to
learn more about user’s interactions with your website.

WP Google Analytics Events plugin can sometimes not be available or functional. To be sure you are using the latest version, it’s best to look for the plugin directly in the plugins section of your WordPress admin.

WP Google Analytics Events
WP Google Analytics Events

11. Site Kit by Google

Site Kit by Google is the official WordPress plugin that offers insights into how users locate and interact with their websites. It gives you a free, centralized location for deploying, overseeing, and acquiring insights from key google tools.

Site Kit enables you to get reliable, current insights from a variety of Google products right on your WordPress dashboard. You can also view the performance of a single page directly in the WordPress admin bar, or you can access a single dashboard to monitor the general state of your website.

Important data and insights are provided by supported Google technologies, such as Tag Manager, Analytics, AdSense, PageSpeed Insights, and Search Console, to help you comprehend and improve your website’s functionality.

Site Kit by Google
Site Kit by Google

12. SlimStat

SlimStat is a comprehensive WordPress plugin that provides real-time access logs and analytics for your website. With features like shortcodes, GDPR compliance, filters, and export options, SlimStat helps you track and analyze user behavior.

It is compatible with caching plugins, offers privacy protection, and includes geolocation and world map features.

The Pro version adds advanced features like network-wide analytics, email reports, and heatmaps. To use SlimStat, you need WordPress 5.0+, PHP 7.4+, and at least 5 MB of free web space.

Remember to backup your data before uninstalling the plugin to avoid data loss. Overall, SlimStat Analytics is a robust and user-friendly tool you can use to gain insights into your website’s performance.

Slimstat Analytics
Slimstat Analytics

13. Hubspot

HubSpot is a popular CRM platform that provides a wide range of capabilities for sales, customer support, and marketing.

You can design efficient email marketing campaigns, manage contacts with ease, engage with website visitors through chatbots and live chat, and easily add eye-catching forms to your website by employing the HubSpot WordPress plugin.

With this one-stop shop, you can effortlessly generate leads, train them with automated email campaigns, and monitor performance using intuitive analytics dashboards.

You can even engage with your audience in real-time, keep track of customer interactions, and get an exhaustive overview of your clientele.

The live chat and chatbot features further improve this plugin’s experience, making interactions with visitors convenient. HubSpot provides an extensive feature set of tools to help you build relationships, provide outstanding customer experience, and grow your business.

Hub Spot
Hub Spot

14 Jetpack

Jetpack is a flexible tool that enables you to optimize and grow your WordPress website effortlessly. With Jetpack, you can boost the performance, security, and speed of your website.

To secure your website it offers actual time backups, malware inspections, and spam protection.

A content delivery network (CDN) is an additional component of this plugin that helps you optimize your photos and quicken page loads.

Jetpack’s growth features help you reach a wider audience and make money, including payment integration, SEO tools, and social media integration

Jetpack also offers extensive statistics and analytics to assist you in tracking the performance of your website and gaining insight into your audience.

Jetpack Analytics Plugin
Jetpack Analytics Plugin

Congratulations on reaching the end of today’s list. All the aforementioned plugins are crafted to integrate smoothly with WordPress and seamlessly with Google Analytics. Your task now is to determine which one aligns best with your business requirements.

When selecting the ideal Google Analytics plugin for your company, it’s crucial to consider factors such as data security, usability, scalability, and report accuracy. Additionally, the chosen plugin should prioritize GDPR compliance to ensure that data processing and collection adhere to privacy laws.

Have you had any encounters with the plugins mentioned in our list? Or do you have your own recommendations to contribute? Feel free to share your thoughts in the comments section below.

Divine Okoi is a cybersecurity postgrad with a passion for the open-source community. With 700+ articles covering different topics in IT, you can always trust him to inform you about the coolest tech.

Each tutorial at GeeksMint is created by a team of experienced writers so that it meets our high-quality writing standards.

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